How to integrate with Google Ads?

Connecting your Google Ads account to Finzite allows you to track advertising spend and measure true profitability across your campaigns.

Once connected, Finzite automatically syncs your Google Ads data and combines it with your sales and cost data to calculate contribution margin and marketing performance.

What data does Finzite pull from Google Ads?

When connected, Finzite securely syncs:

• Advertising spend

• Campaign-level performance

• Clicks and impressions

• Conversions (where available)

This data is used to:

• Include Google Ads spend in your Contribution Report

• Measure marketing efficiency

• Compare ad spend against actual revenue

• Calculate true profit after advertising costs

Before You Connect

Please ensure:

• You have Admin access to the Google Ads account.

• The correct Google Ads account is active.

• You are logged into the correct Google account before starting the connection process.

Only users with sufficient permissions can authorise the integration.

How to Connect Google Ads to Finzite

Follow these steps:

1. Log in to your Finzite account.

2. Navigate to Integrations from the left-hand menu.

3. Locate Google Ads in the list of available integrations.

4. Click Connect.

5. You will be redirected to Google’s secure login page.

6. Sign in using the Google account linked to your Google Ads account.

7. Review and approve the requested permissions.

8. Select the correct Google Ads account (if you manage multiple accounts).

9. Confirm the connection.

Once connected, Finzite will begin syncing advertising data automatically.

How long does it take for data to appear?

Data typically begins syncing shortly after the integration is authorised.

Depending on the size of your account and the amount of historical data, it may take some time for all data to fully populate.

Active campaigns should begin reflecting ad spend in your reports shortly after connection.

Where can I see my Google Ads data?

After connecting Google Ads, you can view:

• Total Advertising Spend in the Dashboard

• Advertising breakdown in the Contribution Report

• Combined marketing performance alongside Meta Ads

Google Ads spend will automatically be included in your Contribution calculations.

What happens if I disconnect Google Ads?

If you disconnect Google Ads:

• Finzite will stop syncing new advertising data.

• Historical data already synced will remain in your reports.

• New Contribution calculations will not include future Google Ads spend.

You can reconnect at any time.

Troubleshooting

My Google Ads data is not showing

Check the following:

• Confirm the integration shows as “Connected” in the Integrations section.

• Ensure the correct Google Ads account was selected.

• Verify you approved all required permissions.

• Try disconnecting and reconnecting the integration.

If issues continue, contact Finzite support.