Finzite integrates with leading e-commerce and marketing platforms to give you a complete, real-time view of your revenue, costs, and profitability in one unified dashboard.

By connecting your sales channels and advertising platforms, Finzite automatically consolidates your business data to calculate true contribution margin and performance across your entire operation.

Below is an overview of the platforms Finzite currently integrates with.

Sales Channels

Shopify

Finzite integrates directly with Shopify to sync full e-commerce data.

What data is synced?

• Orders and order line items

• Gross sales and net sales

• Discounts and returns

• Shipping charges

• Taxes (VAT)

• Product and variant data

• Fulfilment information

This integration allows Finzite to accurately calculate revenue, cost of goods sold (COGS), fulfilment costs, and overall profitability at both store and product level.

Shopify is considered a direct-to-consumer integration, meaning Finzite pulls detailed order-level data for precise financial reporting.

Takealot

Finzite integrates with Takealot via API to sync marketplace sales and order data.

What data is synced?

• Orders and sales totals

• Marketplace fees and commissions

• Shipping and fulfilment charges

• Returns and adjustments

This allows Finzite to calculate true profitability on marketplace sales, factoring in platform commissions and operational costs.

Takealot is treated as a marketplace integration, where platform fees and commission structures are incorporated into your Contribution Report.

Marketing Platforms

Meta Business (Facebook & Instagram Ads)

Finzite integrates with Meta Business to pull advertising performance data from Facebook and Instagram campaigns.

What data is synced?

• Ad spend

• Campaign-level performance

• Conversions and revenue attribution

• ROAS metrics

This allows Finzite to combine marketing spend with actual sales performance to calculate your true net contribution after advertising costs.

Google Ads

Finzite integrates with Google Ads to sync campaign and conversion data.

What data is synced?

• Ad spend

• Campaign performance

• Conversion data

By combining Google Ads spend with revenue data from Shopify and Takealot, Finzite provides a clear view of marketing efficiency and profitability.

Why Integrations Matter

Finzite’s integrations allow you to:

• View consolidated revenue across platforms

• Accurately calculate COGS and operational costs

• Measure true marketing profitability

• Identify your most profitable channels

• Track contribution margin in real time

Without integrations, profitability reporting would require manual reconciliation across multiple systems. Finzite automates this process.