What is a Store User?

What is a Store User?

A Store User is a user who has access to one or more specific stores within a subscription. Store Users can view and manage operational and reporting data for their assigned stores, but they do not have access to subscription-level controls such as billing, subscription management, or account ownership.

This role is typically assigned to team members such as operations staff, marketing managers, analysts, or store managers who need access to store performance and configurations.

Store Users can only access the stores they have been granted permission to view or manage.

What can Store Users do?

Store Users can perform various tasks related to store operations and reporting, depending on their assigned role (Viewer, Editor, or Store Administrator).

These include:

View dashboards and financial performance

Store Users can access the Dashboard to monitor key performance metrics such as Net Sales, Cost of Goods Sold (COGS), Ad Spend, Net Contribution, and overall profitability.

Access contribution and performance reports

Store Users can view detailed reports that break down revenue, costs, and profitability over time. This helps them analyse store performance and identify trends.

View and manage cost configurations (depending on role)

Users with Editor or Store Administrator permissions can configure operational cost settings, including:

• Landed costs (COGS)
• Adjusted landed costs
• Shipping fees
• Transaction fees
• Product categories

These configurations help ensure accurate profitability calculations.

Connect and manage integrations (depending on role)

Store Editors and Store Administrators can connect, manage, or disconnect integrations such as:

• Shopify
• Meta Ads
• Google Ads
• Takealot

This allows the platform to import and process store data automatically.

Manage store-level users (Store Administrators only)

Store Administrators can invite new users to their store, update permissions, or remove users who no longer require access.

What Store Users cannot do

Store Users do not have access to subscription-level or account-level controls. This helps protect sensitive financial and administrative information.

Store Users cannot:

• Manage subscription billing or payment methods
• View billing history or invoices
• Upgrade, downgrade, or cancel the subscription
• Delete the account
• Access subscription settings
• Add or remove stores from the subscription
• Access stores they have not been assigned to

Why does the platform use Store Users?

The Store User role allows teams to safely collaborate while ensuring proper access control. It enables operational team members to view and manage store data without giving them access to sensitive subscription or billing information.

This ensures your account remains secure while allowing your team to work efficiently within their assigned responsibilities.