Can I see profitability by sales channel?

Can I see profitability by sales channel?

Yes. Finzite allows you to view profitability broken down by individual sales channels.

Using the Contribution Report, you can analyse performance separately for platforms such as Shopify and Takealot. This helps you understand which channels are generating the highest revenue and, more importantly, which are delivering the strongest contribution margin.

How does channel breakdown work?

Finzite automatically pulls data from your connected sales platforms and categorises revenue and costs by channel.

In the Contribution Report, you can:

• View Gross Sales by platform

• Compare Net Sales across channels

• Analyse platform-specific fees and commissions

• See fulfilment and operational costs per channel

• Compare Contribution (true profit) by platform

This gives you a clear view of profitability per sales channel.

Why is this important?

Different platforms have different cost structures.

For example:

• Takealot may have higher marketplace commission fees.

• Shopify may require higher advertising spend to drive traffic.

• Shipping costs may differ between platforms.

• Customer demographics may vary by channel.

As a result, one platform may generate higher revenue, while another may generate higher profit.

Finzite helps you identify these differences clearly.

What insights can I gain?

By reviewing profitability by channel, you can:

• Identify which platform delivers the highest contribution margin

• Determine where to allocate more advertising budget

• Adjust pricing strategies per platform

• Evaluate the impact of marketplace commission structures

• Understand how fulfilment costs affect profitability

You may discover that certain products perform better on one platform due to different customer behaviour, pricing expectations, or fee structures.

Can I filter by channel?

Yes. In the Contribution Report, you can filter or expand sections to view platform-specific data. This allows you to isolate performance for Shopify or Takealot and compare them side-by-side.

What metric should I focus on?

While revenue is important, the most valuable metric when comparing channels is Contribution.

Contribution shows your true profit after:

• Cost of Goods Sold (COGS)

• Fulfilment costs

• Platform fees

• Transaction fees

• Advertising spend

This ensures you are comparing profitability, not just sales volume.