Overview

The Sales Report provides a clear and comprehensive breakdown of your sales performance across all connected stores and sales channels. It consolidates your sales data into a single report, allowing you to understand exactly how your total sales are calculated.

Unlike a simple revenue report, the Sales Report breaks down each stage of your sales journey from gross sales through discounts, returns, taxes, and shipping charges to give you complete visibility into your business performance.

The Sales Report answers the question:

"What were my sales, and how were they calculated?"

What Does the Sales Report Show?

The Sales Report presents your sales data using a financial breakdown that includes:

Gross Sales

The total value of all orders before any deductions are applied.

Discounts

The total value of discounts, promotions, voucher codes, and other reductions applied to customer orders.

Returns

The value of returned or refunded products during the selected reporting period.

Net Sales

Your sales after discounts and returns have been deducted.

Formula

Gross Sales – Discounts – Returns = Net Sales

Shipping Charges

The shipping fees collected from customers during checkout.

This allows you to measure how much revenue was generated from delivery charges.

Return Fees

Any fees recovered from customers relating to product returns (where applicable).

Sales Tax (VAT)

The total tax collected on customer purchases.

This value helps separate tax collected on behalf of the tax authority from your actual business revenue.

Total Sales

The final sales value after all sales components have been included.

This represents the complete value of your sales activity during the selected period.

Report Filters

The Sales Report can be filtered to analyse specific areas of your business.

Available filters include:

• Date Range
• Integrations (Shopify, Takealot, Amazon, etc.)
• Sales Channels (Online or POS)
• Store Tags
• POS Locations

You can also group your report by:

• Daily
• Weekly
• Monthly
• Yearly

These filters allow you to compare sales performance across different stores, channels, locations, and time periods.

Why Use the Sales Report?

The Sales Report gives you a complete understanding of your revenue performance without manually combining data from multiple platforms.

It allows you to quickly answer questions such as:

• How much did we sell today, this week, or this month?
• How much revenue was discounted?
• How many returns affected our sales?
• How much VAT did we collect?
• How much shipping revenue did we generate?
• Which integrations or sales channels performed best?

Business Benefits

The Sales Report helps businesses:

• Monitor overall sales performance.
• Measure revenue growth over time.
• Track discounts and promotional activity.
• Monitor product returns and refunds.
• Analyse sales across multiple integrations.
• Compare Online and POS sales.
• Identify seasonal sales trends.
• Make informed business decisions using accurate sales data.

Sales Report vs Contribution Report

The Sales Report focuses on sales performance, while the Contribution Report focuses on profitability.

Sales Report

The Sales Report helps you understand:

• Gross Sales
• Discounts
• Returns
• Net Sales
• Shipping Revenue
• Sales Tax (VAT)
• Total Sales

It answers the question:

"How much did I sell?"

Contribution Report

The Contribution Report goes one step further by deducting all variable business costs to calculate profitability.

This includes:

• Cost of Goods Sold (COGS)
• Shipping Costs
• Transaction Fees
• Platform Fees
• Variable Cost Rules
• Advertising Spend

It answers the question:

"How much did I actually make?"

Using both reports together provides a complete view of your business performance—from revenue through to profitability.

Summary

The Sales Report provides a complete financial breakdown of your sales by showing how gross sales become total sales after discounts, returns, shipping charges, and taxes have been applied.

Combined with powerful filtering and time-based reporting, it enables you to monitor sales performance across all connected stores, integrations, channels, and locations, giving you the insights needed to confidently grow your business.